The Convenience Paradox

Apps like Blinkit and Swiggy Instamart are brilliantly designed they are super fast, efficient and ridiculously convenient. I use them often and like many of us, I’ve grown used to the comfort of getting things done in a few taps.

But yesterday, my wife said something that hit home:

“When you keep ordering online, aren’t you turning away from the same local businesses who support us and expect our support in return?”

It was a humbling reminder !!

The truth is, I have the privilege and manpower to get what I need. I have a fantastic team who can take care of these errands and yet, out of convenience, I still turn to these apps.

As someone who runs a business “Optic Five” in a city like Vellore, a small but vibrant place full of independent traders and local businesses. The irony is hard to ignore. Unlike metros, Vellore doesn’t have a large influx of outside customers. Here, we grow only when we support each other.

The local grocer, the stationery shop, the hardware and electronic stores these are not just traders. We are all part of the same ecosystem that keeps us all running.

This isn’t a rant against tech or convenience. It’s just a personal reflection to not forget who stands by us, especially when they’re just around the corner.

Guest Contribution by Deepak Rudrapati, Founder, OpticFive; and an esteemed B&B Properties client who is buildling his dream villa in the Wind Chimes plotted development project.

Discover B&B Wind Chimes at Nandiyalam – where luxury meets location in Vellore’s most coveted residential address. Strategically positioned just 500m from the National Highway with seamless 4km connectivity to CMC Ranipet Campus, this exclusive plotted community redefines premium living. Nestled in nature’s embrace with abundant natural water resources, Wind Chimes offers meticulously planned plots where your architectural dreams take shape. With complete DTCP approval (L.P. / D.T.C.P (RPT) No. 07/2025) and RERA certification (TN / 36 / Layout / 1653 / 2025), every investment is backed by legal certainty and B&B’s promise of excellence.